Shopify Subscription to Klaviyo Automation Pack

Keep Klaviyo subscription status in sync with Shopify using two ready-to-import Shopify Flow workflows.

Shopify knows whether a customer has an active, paused or cancelled subscription. This automation pack makes that data usable inside Klaviyo.

Use it to keep customer subscription state accurate, trigger lifecycle journeys, build better segments and avoid relying on manual exports or disconnected subscription data.

What it does

Subscription Created → Klaviyo

When a new active Shopify Subscription Contract is created, the workflow:

• confirms the contract is active;
• identifies the customer;
• sends a Subscription Created event to Klaviyo;
• updates the customer’s current subscription state on their Klaviyo profile.

Subscription Status Updated → Klaviyo

When a subscription changes status, the workflow:

• checks whether the contract is active, paused or cancelled;
• checks whether the customer has another active subscription contract;
• updates the customer’s true current subscription state;
• sends the relevant Klaviyo event.

This means cancelling or pausing one contract won’t incorrectly mark someone as unsubscribed if they still have another active contract.

Klaviyo data created

The workflows can create and maintain profile properties including:

has_active_subscription
has_ever_subscribed
subscription_status
subscription_contract_id
subscription_product_name
subscription_next_billing_date
subscription_created_at
subscription_updated_at
subscription_frequency

They also send lifecycle events such as:

Subscription Created
Subscription Status Updated
Subscription Paused
Subscription Cancelled

What you can use this for

• active subscriber segmentation;
• paused subscriber journeys;
• cancellation journeys;
• former subscriber winback;
• replenishment and renewal messaging;
• subscription-specific cross-sell;
• subscriber-only campaigns;
• lifecycle personalisation.

What’s included

• Brutish – Subscription Created to Klaviyo.flow
• Brutish – Subscription Status Updated to Klaviyo.flow

Import both workflows into Shopify Flow, configure your own Klaviyo account details, test and activate.

Built for

Shopify + Shopify Flow + Klaviyo

The workflows are designed around Shopify Subscription Contracts rather than one specific subscription-app vendor.

They are best suited to stores where your subscription app creates and updates Shopify Subscription Contracts.

Setup required

After importing the workflows, you’ll need to:

1. Add your Klaviyo Public API Key / Site ID.
2. Review the mapped Klaviyo fields.
3. Test with your own subscription setup.
4. Confirm the events and profile properties are reaching Klaviyo correctly.
5. Activate the workflows.

No custom app development is required for the standard setup, but you should be comfortable working inside Shopify Flow and Klaviyo.

Important

These workflows keep subscription data up to date from the point they are activated.

If you already have historical subscribers, you may need a separate backfill to populate existing subscription status in Klaviyo.

Always test the workflows in your own store before using them in production.

Need a custom setup?

Brutish builds Shopify → Klaviyo integrations, lifecycle automation and customer-data systems for ecommerce brands.

If your subscription model, customer logic or CRM setup is more complex, we can build it for you.