Brutish
/ˈbruː.tɪʃ/ (adj)
Direct, decisive, and uncompromising in execution.
Characterised by clear thinking, technical precision, and a focus on building systems that deliver measurable commercial results.
Data-led and strategically sharp.
Applying analytical insight, cultural awareness, and customer intelligence to help brands grow more intelligently.
Operating at the intersection of commerce, automation, and customer experience.
Designing and implementing the technical infrastructure that allows brands to scale revenue, retention, and operational efficiency.
In practice: Brutish helps fashion, lifestyle, and ecommerce brands grow through smarter commerce systems—combining CRM, Shopify development, and automation to improve how businesses sell, operate, and retain customers.
What We Do
Designing and managing high-performing lifecycle programs that turn subscribers into repeat customers. From flows and campaigns to segmentation and deliverability, Brutish builds revenue-driving email and SMS systems inside Klaviyo.
Hands-on management and optimisation of Shopify stores to improve performance, merchandising, and customer experience. From product setup and storefront improvements to operational support that keeps commerce running smoothly.
Custom automations that remove manual work and connect your tools. Brutish designs workflows that sync data, trigger actions, and streamline operations across your ecommerce and marketing stack.
Designing loyalty programs and retention strategies that deepen customer relationships and increase lifetime value. Brutish helps brands turn one-time buyers into long-term clients through thoughtful incentives, segmentation, and personalised experiences.
Book a consultation slot with me
Not sure what you need yet? That’s fine. These sessions are for pressure-testing ideas, diagnosing what’s actually going wrong, and figuring out where automation, CRM, or cultural insight can move the needle. You’ll leave with clarity, direction, and something concrete to act on.
Field Notes View all
You're in good company
Lifecycle Playbook
Your play-by-play for crafting customer journeys that cut through the noise