WHAT ARE YOU TRYING TO FIX?
I've spent 7+ years building CRM programmes in fashion, beauty and wellness for ecommerce and retail brands.
Brutish is me. No account managers, no juniors doing the build while someone senior joins the calls. You get the person who does the work.
FREE GUIDE
Retention is a system.
Start with the map.
Get Retention 101, a practical guide for CRM and ecommerce teams who want a clearer view of what to fix, what to prioritise, and what to build next.
Free to download. Built to use, annotate and come back to.
CRM AUDIT
I go through the account properly and find out. Flow coverage and trigger logic, segmentation, list health, the Shopify–Klaviyo connection, deliverability, and the last quarter of sends.
Five working days. You get a written breakdown of what's broken, ranked by what it's costing you, and the order to fix it in.
Yours to action with me, or with someone else. No retainer attached.
WHAT I OFFER
Brutish helps fashion, lifestyle, and ecommerce brands grow through smarter commerce systems—combining CRM, Shopify development, and automation to improve how businesses sell, operate, and retain customers.
Designing and managing high-performing lifecycle programs that turn subscribers into repeat customers. From flows and campaigns to segmentation and deliverability, Brutish builds revenue-driving email and SMS systems inside Klaviyo.
Custom automations and integrations that remove manual work and connect your tools. Brutish designs and builds workflows across platforms like Shopify, Klaviyo, n8n, and AI tools to sync data, trigger actions, automate reporting, and streamline day-to-day ecommerce and marketing operations.
Designing loyalty programs and retention strategies that deepen customer relationships and increase lifetime value. Brutish helps brands turn one-time buyers into long-term clients through thoughtful incentives, segmentation, and personalised experiences.
Customer research that reveals what your audience thinks, needs, and does. Brutish combines qualitative and quantitative research to understand your customers, and help solve business questions.
BRUTISH ANALYSIS
Brutish
/ˈbruː.tɪʃ/ (adj)
Direct, decisive, and uncompromising in execution.
Characterised by clear thinking, technical precision, and a focus on building systems that deliver measurable commercial results.
Data-led and strategically sharp.
Applying analytical insight, cultural awareness, and customer intelligence to help brands grow more intelligently.
Operating at the intersection of commerce, automation, and customer experience.
Designing and implementing the technical infrastructure that allows brands to scale revenue, retention, and operational efficiency.
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