Seirbhísí

WHAT ARE YOU TRYING TO SOLVE?

RETENTION

Build a clearer retention programme.

Segmentation + Customer Strategy

Build practical segmentation around customer behaviour, value, engagement and lifecycle state.

Useful segmentation should change what the customer experiences.

If it doesn’t, it probably isn’t doing much.

I Need This

Loyalty + Clienteling

Design loyalty and customer-value strategies around the behaviours you actually want to encourage.

This can include: loyalty programme strategy; VIP structures; clienteling; customer recognition; rewards; repeat-purchase mechanics;

I Need This

Measurement + CRM Roadmaps

Turn the strategy into something teams can actually operate.

This might include: KPI frameworks; test-and-learn plans; 60- or 90-day roadmaps; lifecycle prioritisation; business cases; reporting structures.

I Need This

FREE GUIDE

Retention is a system.
Start with the map.

Get Retention 101, a practical guide for CRM and ecommerce teams who want a clearer view of what to fix, what to prioritise, and what to build next.

Lifecycle coverage Segmentation Prioritisation What to build next

Free to download. Built to use, annotate and come back to.

By requesting the guide, you agree to receive emails from Brutish. You can unsubscribe at any time.

SYSTEMS

Make the machinery underneath CRM work properly.

CRM Data Architecture

Define what data should exist, where it should live and how it should be used.

This can include: profile properties; event properties; naming conventions; identity; permissions; lifecycle state; language and market; acquisition data; custom customer attributes.

I Need This

Shopify Flow + Automation

Build workflows that respond to customer behaviour without relying on manual processes.

Examples: subscription-state syncing; customer rewards; profile updates; operational alerts; metafield logic; lifecycle triggers; customer tagging; workflow orchestration.

I Need This

APIs + Webhooks

For situations where native integrations or Shopify Flow are not enough.

Brutish can help design and implement: API-based profile updates; event creation; webhooks; data syncs; custom middleware;
connected CRM workflows.

I Need This

LEARN HOW TO View all

How to Create Event-Triggered Customer Rewards With Shopify Flow and Klaviyo

How to Bulk Update Klaviyo Profile Properties Using the API

Customer Properties vs Event Properties in Klaviyo: What’s the Difference?

Make your messages cut through

We build CRM and customer lifecycle strategies grounded in culture, customer behaviour, and creative clarity. No fluff. Just flows and campaigns that convert.

Message Hierarchy

Work out what needs to be communicated first, what supports it and what can be left out.

A good email usually has one main job.

Trying to make every message tell the entire brand story tends to make all of them weaker.

Flow Copy + Creative Direction

Develop messaging systems that connect: customer state; brand voice; offer; product; proof; timing; action.

This can include both copy and creative direction for lifecycle flows.

Luxury + Premium CRM

For premium and luxury brands, the challenge is often balancing conversion with brand perception.

Brutish can help structure CRM that protects: desirability; authority; product storytelling; customer experience; brand voice expression in CRM.

FREE SWIPE FILE

Better lifecycle messaging
starts with better references.

Get The Brutish Lifecycle Swipe File, a curated collection of lifecycle emails from brands worth studying, annotated with what they’re doing, why it works, and what’s actually worth borrowing.

Welcome Abandonment Post-purchase Winback VIP + Loyalty

Built for briefs, brainstorms and the moment you’ve stared at the same email layout for too long.