About Brutish
We help fashion, lifestyle, and ecommerce brands drive revenue through CRM that’s data-led, culturally literate, and with laser focused execution.
Brutish exists to sharpen the way brands retain, re-engage, and grow customer lifetime value with clarity and intention.
We sit at the intersection of analytical insight, technical skill, and customer strategy. Working seamlessly with your marketing, product, analytics and senior leadership team
What We Do
Done-for-you emails. Built to perform.
We take your brand’s voice, vision, and goals—and bring them to life in the inbox. From welcome sequences to post-purchase flows, we handle copy, design direction, build, testing, and reporting. Think of us as your on-call email team—seamless, strategic, and ROI-focused.
The bigger picture. Sharpened.
For brands that need a plan—not just more emails. We map the full customer journey, identify gaps and opportunities, and create a messaging architecture that speaks to real behavior and intent. Perfect for teams who can execute, but need clarity and structure.
Our flagship diagnostic. Think of it as your inbox MRI.
Before you optimize, you need clarity. Signal is a deep-dive audit that blends data, behavior, and brand to surface what’s working, what’s not, and why. We deliver strategic recommendations, fast wins, and long-term plays—so you can scale with confidence.
Not every brand needs ongoing CRM help. Sometimes you just need to move—fast and focused. Whether it’s building a high-performing flow, refining your segmentation, or pressure-testing your lifecycle strategy, we scope and deliver with precision.
We also offer rolling retainers for teams who want us on call to optimise, evolve, and report, without hiring in-house.

Lifecycle Playbook
Your play-by-play for crafting customer journeys that cut through the noise